Your Idea. Made Into Plush.
Custom Plush ManufacturerFor Brands & Original Ideas
Orui Toys turns your artwork and original characters into custom plush toys and stuffed animals, from sample development to production. Made for brands, businesses and creators who want something uniquely theirs.
Custom-made from 1 piece. No ready-to-ship stock. Sampling or production is required before dispatch.
Find your product direction
Explore Our Custom Plush Capabilities
Six product directions, from character plush to shaped cushions. Start with the closest match to your idea: the design details, materials and development requirements differ by category.
Custom Plush Animals
Animal shapes from wild, zoo and ocean species to pets, developed from your artwork or a reference sample.
Custom Plush Dolls
Doll proportions, embroidered faces, hair, clothing and accessories agreed detail by detail.
Custom Plush Keychains
Compact plush with chain, loop or clasp hardware for merchandise, retail add-ons and gifting.
Custom Mascot Plush Toy
Brand, team and event mascots built around a character's silhouette, expression and signature details.
Custom Plush Backpacks & Coin Purses
Plush character shapes combined with working bag construction: straps, zips, linings and small pouches.
Custom Plush Pillows & Cushions
Shaped pillows, neck cushions and seat cushions where filling, softness and print or embroidery are balanced.
A closer look at the possibilities
Explore Our Plush Products
Find a starting point for your project in character toys, animal plush and soft accessories. Use a product reference to explain the direction you have in mind.
6 product examples
Plush Animals
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Plush Dolls
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Plush Keychains
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Mascot Plush Toy
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Plush Backpacks & Coin Purses
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Plush Pillows & Cushions
Explore More ProductsLooking for your own version? Tell us which shape, material or detail you would like to develop.
Where the idea takes shape
From Your Design To A Plush Sample
A flat design and a three-dimensional plush are not the same thing. Proportions, facial details, fabric and seams all need to work together.
Bring your artwork, a photo reference or an existing sample. We discuss structure, materials and construction with you, then build a pattern and a physical sample you can hold, correct and approve.
- Artwork or reference Front, side and back views help; hand sketches are workable.
- Finished size and quantity Approximate height or width is enough to start.
- Intended use and market Age group and destination shape the material and testing discussion.
Have an unusual material, component or function in mind? Include it in your brief so its feasibility and requirements can be assessed separately.
Make the details your own
Customize The Details That Define Your Plush
Move beyond a change of color. Shape, texture, expression and presentation all contribute to the product your customer receives.
Meet your manufacturing partner
Why Work With Orui Toys?
Orui Toys is a custom plush manufacturer and plush toy supplier in Dongguan, China. We coordinate development, material sourcing, sampling and production for brands and businesses, with one coordinator following your project.
Development Around Your Design
Shape, materials and details are worked through with you before sampling, so a drawing becomes a plush you can hold and approve.
One Coordinated Project Conversation
Design questions, sample changes and order requirements stay in the same thread, so it is clear what is waiting on whom.
Branding Beyond The Plush Itself
Labels, hangtags and packaging are agreed before packing rather than after production.
Confidence starts with clear requirements
Quality Control & Testing Support
A clear sample, agreed specifications and the right inspection scope give your project a practical basis for quality discussions.
What to clarify for your order:
Product & Material Requirements
Specify the intended use, materials, components and details that matter to your order.
Sample & Appearance Approval
Review shape, dimensions, facial details, color and hand feel against the agreed design.
Order Inspection Requirements
Agree on the inspection scope and acceptance criteria for the particular product.
Labels & Packing Details
Confirm artwork, packaging, labels and carton requirements before shipment.
Testing Is Project-Specific
Tell us the intended age group, sales market and any buyer requirements. Applicable testing can be coordinated with a third-party laboratory for that specific project, and supporting documents are matched to the product and materials on the order.
Explore quality & safetyAsk About Testing For Your OrderDocuments on file
Certificates & Test Documents
Five files we can talk through for a project: an EN 71 certificate and its test report pages, a children's product certificate, ASTM F963 / CPSIA report pages, and our SGS supplier assessment. Each document covers the sample and scope named on it, so we check it against your product and market before relying on it.
EN 71 certificate of compliance
COBO23040583 · Apr 2023 · toy safety standards EN 71 parts 1–3
EN 71 test report (report pages)
COBO23040583 · pages from the test report behind the certificate
Children's product certificate
CPC · issued for the sample named on the document
ASTM F963 / CPSIA test report (report pages)
Report pages for the sample named on the document
SGS supplier assessment report
494022235_P+T · Alibaba.com verified supplier · valid to 30 Jul 2027
Know what happens next
How Your Custom Plush Project Works
From the first reference to delivery arrangements, each stage should end with a clear decision—not an assumption.
Share Your Brief And References
Send artwork or a reference, size, quantity, intended use and destination market.
Review Scope And Quotation
Discuss feasibility, product specifications, development scope and quotation assumptions.
Sample, Review And Refine
Review the physical sample and clarify any changes to shape, finish, material or details.
Confirm Specifications And Produce
Confirm the approved sample, order requirements, labels, packaging and production schedule.
Inspect, Pack And Arrange Delivery
Review the agreed inspection and packing requirements, then coordinate shipment arrangements.
Different goals. A relevant starting point.
Plush Projects For Different Business Needs
The same product type can serve very different purposes. Tell us what the plush needs to do for your brand, collection or campaign.
Corporate & Promotional Plush
Turn a company mascot, campaign or event giveaway into a plush gift, planned around the brand message, quantity, presentation and required arrival date.
Plush Merchandise For Brands & Creators
Develop your own character or an authorized design into plush merchandise, with sample review focused on recognition, proportions and finish.
Bulk Custom Plush For Retail & Private Label
Build a plush range for your own label, with product specifications, labels, packaging and repeat-order consistency discussed before production.
Amazon Sellers
Plan a plush product for marketplace sale: product dimensions, packaging, barcodes and prep requirements are confirmed per listing and destination.
Illustrative project scenarios.
What buyers say
Customer Reviews
Nine reviews as published on our storefront, kept in the buyer's own wording with names masked. Scroll the screenshot below, or open the text version underneath.
Read The Review Text Instead (9 Reviews)
★★★★★
I had a great experience working with this supplier. They were very patient throughout the entire sampling process and carefully made every revision I requested. Communication was always friendly and professional, and they genuinely cared about getting the product right. The final plush turned out adorable, and the overall quality exceeded my expectations. Even when we encountered challenges, they actively looked for solutions instead of giving …
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★★★★★
The toy is not damaged. The package arrived smoothly. The doll is also nice.
★★★★★
We always are very please and happy for all the professionalism customer service that miss landy give us with all our request. She is exceptional and we are excited to continue to work with her.
★★★★★
We really love the design, quality, and service of the sample that was sent.
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★★★★★
I over love the pillows. I made a donut wall and it came out beautiful. I will definitely other again.
★★★★★
Landy was amazing and very helpful. My order arrived on time and the product looks really good and I'm very happy with the quality. I will definitely be ordering from them again.
★★★★★
Working with Lucy and her team has been an incredible experience. From the very beginning, they treated my project with care, professionalism, and genuine enthusiasm. The quality of the mascots exceeded every expectation I had, and the attention to detail is outstanding. What impressed me most was their willingness to support a new …
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★★★★★
Products arrived just as described
★★★★★
Item as described
Reviews are shown as published on our storefront. Reviewer names are masked; wording is unchanged, and short entries are kept short.
About the maker
Our Story
Orui Toys is a custom plush manufacturer in Dongguan, China. Our work centres on the part that decides whether a design survives production: turning artwork into a pattern, a pattern into a sample, and a sample into a plush toy or stuffed toy a customer recognises as their own character.
Every project starts with your artwork, reference or existing sample, and moves through pattern making, sampling, material selection and production with one coordinator following it. We make custom plush only, from one piece, with no ready stock, so each order is built around the design in front of us.
We are glad to start there: for a buyer comparing plush toy manufacturers, a sample shows the design, the materials and the finish at once, before any production decision is made.
Before you start
Questions Before Starting Your Plush Project
A useful first conversation starts with the right information. Here is what to prepare and what to clarify.
What Is The Minimum Order Quantity?
What Should I Send For An Initial Quotation?
Can We Start Without Production-Ready Artwork?
How Are Sample Fees And Revisions Handled?
How Long Do Sampling And Production Take?
Can You Customize Labels And Packaging?
Can You Help Arrange Testing For Our Sales Market?
Can You Manufacture Our Character Or Licensed Design?
Let’s make the next step clear
Tell Us About Your Plush Project
Have a design, a reference or a product direction in mind? Share what you know. We will discuss the details needed to evaluate your project.
What Happens After Your Inquiry?
Your Orui Toys contact reviews the brief, clarifies the product requirements and follows up on the information needed for sampling and a quotation.
Not every detail has to be final. Mark anything that is still being decided.
Prefer to contact us directly?
landy@oruitoys.comContact: Landy
Phone: +86 189 2825 9221
Dongguan, Guangdong, China